CLIENT STORY & GALLERY: 

Many moons ago, my very best friend Tracy (who I have been friends with since 7th or 8th grade) had a dream that one day she would own a hair salon. Fast forward to the present...Tracy owns and operates Palm Beach Hair, a full-service hair salon located in Lake Worth, Florida.

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In April 2024, Tracy and I spoke about her need for some branding photography. She was looking for photos that could be used on her new website and that would help enhance Palm Beach Hair's social media presence. The girl wants to grow her biz! Having a well-rounded set of professional photos will help Tracy to establish a strong visual identity online for Palm Beach Hair which could help to attract new clients.

 

During our initial discovery call, Tracy and I spoke about the types of photographs she was looking for. We also took a look at the personality of Palm Beach Hair, including her brand colors, and the vibe that she was hoping to portray. Finally, I got to learn more about the clientele that Palm Beach Hair serves, the different types of services Palm Beach Hair provides, and the staff that work alongside Tracy each day.  

 

These are some of the shots taken during Palm Beach Hair's photo shoot.  It was crazy fun and to say that I am proud of Tracy is an understatement. Love you my beautiful friend!  

 

Want to connect with Tracy and Palm Beach Hair online?  Check out their socials: Instagram: @palmbeachhairbytracy  Facebook:  @palm-beach-hair